How to Build Your 1-3-5 Plan and Easily Hit Your Goals
- Josh Pono
- Jul 8
- 2 min read
If you’re a real estate agent who feels like you’re spinning your wheels, watch the video above.
Here’s the hard truth no one tells you:
Most agents don’t fail because of the market.
They fail because they have no plan.
They want to sell more homes. Make more money. Grow their team.
But their “strategy” is really just a jumble of ideas:
“I should do more open houses”
“Maybe I’ll try cold calling”
“What about mailers? Social? Video?”
They’re everywhere.
And so results are thin.
Why You Need a 1-3-5 Plan
That’s exactly why I teach every agent I coach to build their 135 Plan.
It’s not complicated.
It’s not “sexy.”
But it’s the difference between chasing shiny objects and actually hitting your income goals.
What is the 135 Plan?
It’s a simple document that breaks your goal down into:
1 Big Goal (your income or sales target)
3 Core Pillars (your lead sources)
5 Key Strategies or Actions per Pillar
In other words—it forces you to get focused.
No more “trying everything.”
You’ll pick the 2–3 sources that actually work for you and go all in.
What You'll Learn in This Video
The video at the top of this page is a deep-dive training where I walk you through:
Why most agents spread themselves too thin (and how top producers avoid it)
How to work backwards from your income goal to daily appointments
Real-world math breaking down exactly how many calls, meetings, and contracts you need
How to choose your 3 pillars of business (without overcomplicating it)
Why Massive Action beats “realistic” goals every time
How to stay accountable and keep your team on track
Bottom Line
You don’t need 20 different lead sources.
You don’t need to “try everything.”
You need a clear, focused plan you’ll actually execute.
If you’re serious about selling 12, 20, or even 50+ homes this year, watch the video at the
top of this page.
Take notes.
And start building your 135 Plan today.
Because clarity isn’t just nice—it’s profitable.
Want All the Systems, Scripts, and Game Plans in One Place?
If you’re ready to simplify your business and get everything you need to grow—without the guesswork—
Watch this quick video below.
We’ll show you exactly how you can get access to the complete toolkit of proven strategies, templates, and step-by-step plans to help you reach your goals faster.




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