The 8-Step Real Estate Marketing Playbook to Easily Build Your Audience and Win More Clients

Watch the video above first. In it, I share the entire step-by-step system we've tested and refined over 15+ months to help real estate agents build a real, repeatable marketing machine.

If you're here, you probably know this already:

Most agents have no real marketing plan.

They jump on trends without strategy. They record one video, hate how it looks, and stop. Or they keep posting but get no engagement because they don’t know who they’re talking to.

I’ve watched it for years. And I’ve lived it myself.

That’s why I created a simple, repeatable system for my agents (and myself) that works even when you're busy.

Below, I’m going to lay out the 8 steps from the training video you just watched (or will watch).

Use this as your reference sheet so you can actually implement what you learn.

1. Identify Your Right-Fit Client

Most agents skip this.

They try to talk to “everyone” and end up connecting with no one.

Your first step is to get specific about who you want to work with.

Think about:

• Price point

• Location

• Lifestyle

• Specific needs (military relocation, downsizing, investors, first-time buyers)

Get clear. Write it down. Your marketing can’t work if you don’t know who it’s for.

2. Define Their Problems (and Your Solutions)

Real value comes from solving real problems.

Your clients worry about things like:

• Low inventory

• Interest rates

• Moving logistics

• Selling and buying at the same time

• Finding the right neighborhood

Write down every problem they have. Then brainstorm how you solve it.

The more solutions you can offer, the more trust you build—and the more you can justify your commission.

3. Research Where They Hang Out

Don’t guess.

Figure out where your ideal clients actually spend time:

• Facebook groups

• Instagram pages

• YouTube channels

• Local networking events

• Community groups

If you want to get in front of them, you have to go where they already are.

4. Build Your Digital Footprint

Your online presence needs to match everywhere.

That means consistent:

• Headshot

• Colors and branding

• Tagline or mission

• Messaging

You don’t need perfection. You need consistency.

This builds trust—people know it’s you no matter where they find you.

5. Create Content That Solves Their Problems

Content is how you prove your expertise before you ever meet someone.

Use your list of client problems as your content plan.

Ideas include:

• “Top 3 strategies to find off-market inventory”

• “How to buy before you sell without going homeless”

• “Ways to get a lower monthly payment in a 6% rate market”

Speak directly to the pain points your clients actually have.

6. Turn Your Content Into Lead Magnets

This is where most agents miss out.

Your content shouldn’t just be “nice to watch.” It should invite people to raise their hand.

Examples:

• Downloadable guides or checklists

• Exclusive videos or trainings

• Strategy calls

Give real value up front, and you’ll get real leads in return.

7. Drive Traffic to Your Content

Just posting isn’t enough.

You have to actively share your content:

• In listing/buyer presentations

• On social media

• Via email

• In conversations and follow-ups

• Even cold calls

Every interaction is a chance to say:"By the way, I made a video that explains exactly how to solve that problem. Want me to send it over?"

8. Monetize (But Only When the Audience Is Warm)

Don’t jump straight to the hard sell.

Most agents rush to “call me if you need a Realtor” before they’ve earned trust.

The goal is to warm up your audience first by giving value.

When people start asking questions, requesting more info, or thanking you for your content—that’s your cue.

They’re ready to work with you.

Why This System Works

I didn’t make this up overnight.

It’s the exact approach I used to grow my own office, train my team of 24+ agents, and consistently generate business—even when I’m not in the room.

It’s not theory. It’s built from:

• 15 years in real estate

• 8 years working with top industry tech companies

• Hundreds of hours coaching and training agents

It’s designed for real agents with real schedules who want real results.

Ready to Build Your System?

If you haven’t yet, make sure to watch the full video above where I walk you through every step in detail.

You’ll see exactly how to do this in your own business—without guesswork, wasted money, or fear of looking silly on video.

I promise it’s worth it.

Watch the training. Take notes. And start building a real marketing system that serves your life—instead of creating another job for yourself.

Watch Training Video