Why “The Price Was Too High” Is Almost Never the Real Reason a Home Didn’t Sell

They say it’s the price.

But it’s almost never just the price.

If you've ever had a listing sit on the market with showings but no offers—

If you've been told "it just wasn't the right fit" with zero real feedback—

If you've had sellers frustrated and agents defaulting to price drops...

This video is for you.

Most agents stop at surface-level answers. But top-performing agents? They go deeper.

They ask layered, qualifying questions that reveal the real problem.

In this training, you'll hear a perfect analogy involving a rough day, a messed-up dinner order, and a blow-up that wasn’t really about the food.

Because that’s how your sellers feel too.They’re upset—but not always for the reason they say. And if you just accept surface-level answers like “the price was too high”…You miss the truth.

What You’ll Learn in This Video

• How to ask “layered questions” that get to the root issue

• Why most listing presentations fail to establish true credibility

• The exact script that reveals if the last agent truly priced it right

• How to create emotional contrast that makes you the obvious choice

• And why this ONE technique increases seller trust instantly

Want Sellers to Open Up?

Then stop leading with features and price drops.

Instead, show them you understand what they actually went through.

Use the right questions to surface frustration, highlight gaps, and lead them to a better solution—your process.

When you do this well, you’re no longer just “another agent.”

You’re the one who finally listened.

You’re the one who brings clarity, not confusion.

Ready to See How Top Agents Are Getting the Scripts, Systems & Game Plans All Dialed In for them?

👇 Watch this private training to see how they’re doing it (and how you can too)

And start asking better questions that lead to better commissions.

Watch Training Video Here